Crypto.com has launched a sports prediction market in the U.S., starting with the Super Bowl, allowing users to bet on NFL outcomes using various digital assets. This move taps into the growing interest in sports betting, which generated $14.30 billion in revenue in 2024, and positions Crypto.com to engage its sports fan base effectively. The platform's entry coincides with its U.S. trust company launch, enhancing custody services for customers.
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